Small clothing brands usually end up with off-the-shelf templates that look like everyone else, or with a custom e-shop that is costly and slow to build. The brand’s aesthetic gets lost in cluttered pages.
TATAMU
Small clothing brands usually end up with off-the-shelf templates that look like everyone else, or with a custom e-shop that is costly and slow to build. The brand’s aesthetic gets lost in cluttered pages.
Problem → Solution → Result
We built an e-shop base with a calm, Japanese-minimal style: generous white space, large photography and simple navigation. Brand name, logo, categories and products change per client without code changes.
An e-shop that looks refined from day one, puts the clothes first and can be set up quickly for a new brand.
Before / After
Before
−Generic template
−Cluttered pages
−Brand does not stand out
−Custom build from scratch
After
+Refined aesthetic
+Clothes at the centre
+Easy rebranding
+Fast setup for new brands